NatWest launches Team GB sponsorship with new ad
WEBFeb 20, 2024 · NatWest has launched its first Team GB ad campaign in the run-up to the Paris 2024 Olympics. The new campaign, ‘Whatever your goals, let’s get going’, showcases the power of motivation and momentum in achieving your goals and features Olympic medallists, Asha Philip, Max Whitlock, Emily Campbell, Duncan Scott, Helen Glover and …
WATCH: Nandos enlists Bukayo Saka as head chef of new sauce in ...
WEBMar 20, 2024 · The campaign features chilli design on billboards around London across OOH and social, with BVOD also launching this week, alongside social media posts from both the restaurant chain and footballer.. The campaign was created in collaboration with Nando’s creative agency New Commercial Arts, media agency Zenith, and social media …
About us - Mobile Marketing Magazine
WEBAbout. Mobile Marketing is a specialist in the delivery of mobile marketing and tech news and research, and an established host of professional mobile marketing events in the UK and overseas. We exist to provide critical insights and thought leadership from the mobile marketing industry to marketers who are passionate about making mobile work ...
Hang-gliding goat stars in Virgin Media lastest UK campaign
WEBJul 10, 2023 · Virgin Media has just debuted the latest installment of its ‘To Better and Beyond’ creative approach, which introduces a hang-gliding goat. The 60-second spots are centred around Virgin’s ultrafast broadband proposition, and feature vaguely cheesy 80s pop soundtracks. In this one, the plucky goat soars to the sound of ‘St Elmo’s Fire ...
WATCH: Apple unveils Chinese New Year ‘Shot on iPhone’ campaign
WEBJan 29, 2024 · Technology giant Apple has launched its seventh annual Shot on iPhone campaign celebrating Chinese New Year. The 15-minute film, ‘Little Garlic’, is created by TBWA\Media Arts Lab Shanghai with Marc Webb as director and tells the story through the lens of an iPhone 15 Pro Max. The campaign welcomes the year of the Dragon with the …
Amazon launches AI shopping assistant, ‘Rufus’
WEBAmazon AI. Friday, February 2nd, 2024. Author: Jasdip Sensi. Share this article: News. Amazon has unveiled a new AI-powered shopping assistant called Rufus. According to the ecommerce giant, the move will help customers make better shopping decisions by generating responses from its platform and web data. Subscribe to Mobile Marketing …
LinkedIn launches sponsored newsletters - Mobile Marketing …
WEBAug 21, 2024 · LinkedIn has launched Sponsored Newsletters to help marketers expand the reach of their long-form content and connect with new audiences. This introduction follows the platform’s growth to 184K newsletters globally, with a 59% rise in people publishing newsletter articles over the past year and a 47% increase in newsletter engagement.
15 years of WhatsApp: How has the platform evolved?
WEBFeb 23, 2024 · Since launching in 2009, WhatsApp has become a staple in the way people communicate, revolutionising the mobile messaging industry.. Now with roughly two billion monthly users, the platform has undergone significant transformations since launch, introducing new features, new functionalities and even being acquired by technology …
Samsung Ads unveils Smart Outcomes solution - Mobile …
WEBJun 14, 2024 · The machine learning algorithms can also be applied to advertisers’ first-party data sets, via a data cleanroom. Samsung Ads Europe, Director of Analytics & Insights, Matt Bryan, said: “Smart Outcomes enforces Samsung Ads’ position at the forefront of technological innovation with the powerful advantage of scalable proprietary …
Study reveals gamers attitudes to in-game advertising
WEBThe survey, which first engaged more than 207,000 respondents about demographic data and then asked 3,000 of those gamers a set of questions based on sentiment toward in-game advertising, reveals patterns and behaviours that Monetizr says can assist brand marketers in enhancing their strategies for engaging and retaining customers. The study ...
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