AdExchanger | News and Views on Data-Driven Digital Advertising …
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Measurement - AdExchanger
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Advertiser Archives - AdExchanger
WEBMar 11, 2024 · BY Allison Schiff // June 5th, 2023. The vast majority (72%) of people say they would choose brands that use humor effectively over their competitors. The challenge is helping brands “find their funny” while also standing out from the deluge of branded content, says Stephen Loguidice, SVP and head advertising at Hartbeat, a media venture ...
Yahoo’s New DSP Feature Relies On A Mix Of AI And First-Party Data
WEBTuesday, December 5th, 2023 – 8:00 am. SHARE: AI-driven performance optimization is all the rage these days. Now, Yahoo is getting in on the action with the release on Tuesday of Blueprint, a new feature for its DSP that offers midflight optimization recommendations to meet campaign goals and help advertisers determine a person’s lifetime ...
How TikTok Shop Is Redefining Social Commerce In The US
WEBAug 16, 2024 · The number of social shoppers increased from approximately 97 million in 2021 to nearly 107 million in 2023. Leading this trend is TikTok Shop, which has accelerated the adoption process in the US. TikTok Shop currently represents the majority of social commerce in the country, mainly due to …
Unity Officially Completes Its Merger With IronSource - AdExchanger
WEBNov 7, 2022 · As a quick recap: Unity first announced its plan to acquire ironSource in July for $4.4 billion in stock. The following month, AppLovin made an unsolicited bid to merge with Unity in an all-stock deal valued at $20 billion, but only if Unity agreed to jettison its pending ironSource acquisition. Unity unanimously rebuffed AppLovin’s offer the ...
But What About The Verizon Data? - AdExchanger
WEBSep 10, 2018 · On Monday, the Verizon-owned company unveiled the long-awaited fruits of a year’s worth of hard labor: a unified ad tech stack under a new brand name, Oath Ad Platforms, that combines assets from BrightRoll, ONE by AOL and Yahoo Gemini. The result is a consolidated stack that comprises a unified DSP and a search/native marketplace, along with ...
Advertiser Perceptions Cookieless Future Report Captures A …
WEBJul 20, 2021 · Just before Google Chrome postponed its phaseout of third-party cookies until late 2023, publishers and advertisers were both optimistic and unprepared, according to Advertiser Perceptions’ latest Cookieless Future Report. Based on surveys and interviews taken in April and May of this year, the report practically comes from a different age – but the data is […]
AdExplainer: The Difference Between AVOD and FAST
WEBMay 16, 2022 · Free ad-supported TV (FAST) apps host linear channels that deliver scheduled programming to a mass audience through connected devices, while ad-supported video-on-demand (AVOD) is at the behest of the user, who initiates individual viewing sessions that generate inventory in which to serve personalized advertising. The UX of AVOD vs. FAST.
3 Auctions Rule Digital Advertising. Here’s A Guide To
WEBNov 20, 2019 · Here’s A Guide To Navigating Them. Three auction clearinghouses have come to dominate digital advertising: Prebid, Google open bidding (formerly known as exchange bidding) and Amazon Publisher Services’ Transparent Ad Marketplace (TAM). With the rise of header bidding, publishers needed a …
Skip to content