Home [www.campaignlive.com]
WEBJoin the Campaign community and read about brand campaigns, key moves in ad agencies and the latest thinking from international creative thought leaders.
Campaign Podcast: Why the Paris 2024 Olympics is all about …
WEBJul 25, 2024 · Campaign Podcast: Why the Paris 2024 Olympics is all about storytelling. Campaign speaks to UK advertisers on what makes this year's Olympics different, as brands compete in a summer of sport. Paris 2024 returns the Olympic Games back to normality after the delayed Japan 2020 games. But what does it look like in a time of AI, war and economic ...
Pick of the Week: Channel 4 takes home gold in 2024 Paralympic …
WEBJul 18, 2024 · Channel 4 had already picked up the baton with its Paralympic Games campaign for Paris 2024. “Considering what?” marks a fresh start for Channel 4’s Paralympic marketing, moving away from the “Superhumans” triumvirate that supported its coverage for the 2012, 2016 and 2020 tournaments. The latest campaign, created by Channel 4’s in ...
Features - Campaign US
WEBFebruary 20, 2024 by Alyona Uvarova The Information. Campaign US kicks off a video series exploring the implications of generative AI for creatives, strategists and data analysts in advertising and marketing. Watch more Videos. In-depth features exploring the U.S. and global advertising industry, from Campaign US.
Read the latest advertising industry news | Campaign US
WEBU.S. ad market expected to reach $397 billion in 2024 — but brace for a slowdown. September 04, 2024 by Michelle Castillo The Information. Madison & Wall’s latest ad spend forecast predicts a period of rapid ad spend growth coming …
Read the latest advertising media news | Campaign US
WEBAugust 21, 2024 by Campaign Asia-Pacific Staff The Information. The publisher of prominent titles such as Vogue, GQ, Vanity Fair, The New Yorker, and Condé Nast Traveler aims to leverage AI following the digital media industry’s recent struggles to monetize content, particularly through traditional search.
Adobe details its global Stagwell contract, awarding the network ...
WEB1 day ago · Adobe has named Stagwell its global lead for creative campaigns and social content for its Digital Media experience, the company revealed on Tuesday. The assignment integrates the strengths of five agencies within the Stagwell network: 72andSunny, Code and Theory, Locaria, Movers + Shakers and NRG ...
Advertising news and opinion from international thought leaders ...
WEBA women-dominated Olympics is fuelling optimism in increased brand endorsements for women's sport. Campaign explores why marketers who have the foresight to invest in female athletes now will reap the biggest rewards.
Read the latest advertising brand news | Campaign US
WEBWatch: Naomi Campbell, Gigi Hadid and RuPaul star in documentary-style campaign for Maybelline. September 16, 2024 by Bailey Calfee The Information. The work aims to reintroduce the brand’s iconic Instant Erase Concealer to a younger generation.
Campaign Creative Fix
WEB5 days ago · San Francisco 49ers’ tight end stars in his second campaign for the pizza chain. The telehealth platform is encouraging Americans to vote for abortion rights. TikTok has advice for film studios clamoring to take advantage of its high movie-goer engagement. Mayes is managing director at Apollo Partners.