Brand Saga: The Parle G advertising journey; 8 decades of …
WEBOct 9, 2019 — From Parle’s Gluco to Parle-G. Years passed. In 1980, Parle identified the need to stand out amidst the many newly launched glucose biscuits and rebranded the product from Parle’s Gluco to Parle-G and used newspapers, radio to spread the word and thus continued the iconic Parle G advertising journey. In 1982, Parle G …
Meesho CEO on growing social commerce from local shops
WEBJun 21, 2021 — The Fruits Of Social Commerce. Meesho has enabled more than 9 Mn entrepreneurs across India to sell through social media platforms such as WhatsApp, Facebook, and Instagram. Seventy percent of these entrepreneurs are homemakers, career women on breaks, and students. The platform has generated more than 80 Crores INR in income, and hosts more ...
Brand Saga: Lux, the brand that pioneered celebrity endorsements
WEBSep 30, 2020 — Lux - The Global Brand. History states that Lux soap started as ‘Sunlight Flake’, laundry soap in 1899 produced by then, Lever Brothers, now known as Unilever. The name was changed from "Sunlight Flakes" to "Lux" in 1900, a Latin word for "light" and suggestive of "luxury.”. It was launched in the United States in 1925 and in the United ...
Instagram shares the top trends & themes from the Indian …
WEBMay 10, 2022 — The Indian Memeaverse on Instagram was dominated by trends like Comedy memes, #gujjumemes, #kgf2, ‘Choti bachi ho kya’ & more. Memes have become a pivotal part of pop culture on Instagram, and so the platform today shared the top trends and themes from the Indian memeaverse. This includes the dominance of comedy memes, the prominence of ...
How Lay's Smile Campaign was customized for each global market
WEBMar 5, 2020 — Lay's, has adapted the Smile campaign basic the political, cultural, and economic situation of the market. Thus there is the beauty of Bali in the Indonesian campaign and breaking stress and daily monotony in the Egyptian campaign. India, as we all know, was more celebrity & influencers focussed, …
Salad Founder Aruna Chawla on the importance of sex education …
WEBOct 24, 2021 — To create a judgement-free shopping experience for condom users, 26-year-old Aruna Chawla started Salad, redefining contraceptive marketing along the way. Condom brands often focus on pleasure while marketing their products. For years now, it has been their way to try and up the adoption rate of condoms. A big part of the issue is the lack of ...
Republic Day 2022: Campaigns that light the spirit of patriotism
WEBJan 25, 2022 — Like every year, brands have leveraged Republic Day 2022 to stimulate patriotism among their viewers through campaigns, gentling hinting at how even post one of the biggest crises seen by humankind, resilience, love, and patience grew. Ghadi detergent came up with a provoking thought of being kind to …
Brand Saga: Saffola Cooking Oil, advocating healthy living before it ...
WEBMar 17, 2021 — The ‘Saffola’ Start - A brand ahead of its time. Bombay Oil Industries (BOIL), in the 1960s, looked to organize the ‘disorganized’ edible oil market dominated by the loose oil available at the kirana store. It forayed into the category with ‘Saffola’ and kickstarted the mode revolution in order to curb the sale of loose oil in India ...
Harnessing the power of inclusive love: Global condom
WEBFeb 10, 2021 — It's a power that is exclusive to condom brands — the inclusive narratives that they build in their ads are unique and powerful in ways that other categories can't match. And so far, they seem to be doing a good job! Even as most condom ads continue to focus on heterosexual couples, ripples of inclusive narratives are bubbling under the …
Social Throwback 2021: Josy Paul on campaigns that moved him...
WEBDec 27, 2021 — Celebrated ad man, Josy Paul shares his favourite campaigns from 2021. "I’ve picked work that moved me instantly when I first saw it. The freshness of thought and the originality were so appealing. It nudged me to look at the world like I had never seen before," Paul tells Social Samosa. "It felt hugely relevant for our time and heart-mind space.