Herald Square is a major commercial intersection in the Midtown Manhattan neighborhood of New York City, formed by the intersection of Broadway, Sixth Avenue, and 34th Street. Named for the now-defunct New York Herald, a newspaper formerly headquartered there, it also gives its name to the surrounding area. The bow tie-shaped intersection co…Herald Square is a major commercial intersection in the Midtown Manhattan neighborhood of New York City, formed by the intersection of Broadway, Sixth Avenue, and 34th Street. Named for the now-defunct New York Herald, a newspaper formerly headquartered there, it also gives its name to the surrounding area. The bow tie-shaped intersection consists of two named sections: Herald Square to the north and Greeley Square to the south.