Stellantis has faced a year of sales declines from too-high pricing and the incorrect mix of vehicles on the ground, deteriorating market share. With concerns that higher costs from tariffs could results in higher prices for consumers, the promotion could offer a needed boost to sales.

Ford Motor Company has launched a From America, For America campaign, offering U.S. customers access to the company's employee pricing.

Ford Motor announced discounts across multiple models starting Thursday, leaning on its healthy inventory to offer customers thousands of dollars off as competitors hike prices to absorb tariff costs.

The "From America, For America" campaign that offers what is known as "A Plan" pricing is expected to run through June 2.

Stellantis NV is offering employee-discount pricing across its brands as the maker of Jeep and Ram vehicles seeks to lure buyers into its showrooms after President Donald Trump’s tariffs sparked fears of rising car prices.

Ford Motor is leaning into the tariff moment with a new ad campaign that highlights its American-made vehicles and extends its employee discounts to the wider buying public. The campaign, dubbed “From America,

Car companies like Ford and Dodge-owner Stellantis are responding to Trump's auto tariffs with discounts, fees, and production stoppages.

Ford Motors' offer to prospective consumers applies to certain models and is in effect until June 2, the automaker announced.

With 25% tariffs on all imported vehicles having just gone into effect, Ford is jumping on the opportunity to double down on the inflated appeal of domestic brands. Its new campaign, dubbed Ford Motor Company: From America, For America, extends employee pricing to all customers from now through June 2.