A couple's reaction to being on the big screen at a Coldplay concert led to an awkward moment, and a viral reaction from Chris Martin.

ASTRONOMER CEO ANDY Byron has been placed on leave after his appearance at a Coldplay concert sparked allegations that he was having an affair, and an online storm.Yesterday, the company launched a formal investigation after a kiss-cam style moment involving the Byron and a colleague went viral.

A Coldplay concertgoer captured a CEO and HR director's awkward reaction to being shown on "Kiss Cam," resulting in a viral video with over 30 million views and an investigation.

Coldplay is set to bring its "Music of the Spheres" tour to Nashville after a "kiss cam" during a Boston show revealed a couple having an affair.

"Cofounder and Chief Product Officer Pete DeJoy is currently serving as interim CEO given Andy Byron has been placed on leave," a spokesperson for Astronomer told PEOPLE on Friday, July 18. "We will share more details as appropriate in the coming days."

Chris Martin reacted to the onscreen couple shying away from the camera during a concert at Gillette Stadium on Wednesday, July 16.

Clips from shows like ‘Succession,’ ‘The Sopranos,’ ‘The Simpsons’ and ‘Knight of Cups’ are being deployed to poke fun at the viral moment from the band's Boston show.