The International Dairy Foods Association and major U.S. ice cream brands have pledged to remove artificial colors like Red 40 and Yellow 5 from real-milk ice cream by the end of 2027.

The announcement to eliminate artificial dyes comes less than a week before the National Ice Cream Day on July 20.

Makers of over 40 top ice cream brands have pledged to stop using petroleum-derived synthetic colourings in two years’ time.

One of the largest ag groups representing the U.S. dairy industry has pledged to eliminate the use of artificial food dyes in ice cream made by America’s major dairy producers. That announcement outsi

The average American gobbles down about 19 pounds of ice cream a year, according to the industry. Confessing that ice cream is his favorite food, Mr. Kennedy said the initiative does not apply to products made with non-dairy ingredients or those made in-house by small ice cream shops or restaurants.

The FDA has approved Gardenia blue as a natural food dye, part of a broader push by Health and Human Services to support dairy and clean ingredients.