Jordon Hudson exclusively spoke to PEOPLE on the red carpet at Sports Illustrated's Super Bowl party in New Orleans on Saturday, Feb. 8, where she explained how her look was meant to raise awareness for the fishermen in Maine.

Jordon Hudson wasn't just in a Super Bowl commercial. She was there with her boyfriend, Bill Belichick, all week in New Orleans, from walking the red carpet with him at NFL Honors to trolling the Atlanta Falcons.

Bill Belichick's girlfriend Jordon Hudson shared how she met the former New England Patriots coach in a post celebrating their fourth anniversary: "Love is not logical."