Sooners athletic director Joe Castiglione announced a new "centralized effort" to maximize OU athletes' NIL potential with a ...

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

OU athletics announced Tuesday that 1Oklahoma and Sooner Sports Properties are merging to form a unified NIL entity for the ...

A federal judge dismissed Terrelle Pryor's lawsuit against the NCAA, Big Ten and others, ruling it unviable due to timeliness ...

Amid plenty of uncertainty in the college sports landscape, OU announced that Sooner Sports Properties would be the school's ...

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing ...

OU and Learfield also announced that Bobby Nash has been hired as the “NIL business development director” heading up the new ...

Another Big Ten client is re-upping with Learfield, as Iowa is set to announce a five-year extension of its multimedia rights ...

The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and ...

The Georgia Bulldogs are already making changes as they have launched a brand new partnership with Learfield. Learfield will act independently from the university to ensure that Georgia's athletes ...

The University of Illinois is integrating its athletics department with Learfield, an influential media and technology ...

ATHENS — Georgia athletics is looking to help its athletes cash in, announcing on Monday its new NIL partnership with ...