LVMH host the fifth edition of LVMH Watch Week in Miami, under La Fabrique du Temps Louis Vuitton, including Bulgari, Hublot, relaunched Daniel Roth and Gérald Genta.

That's a memo which Hublot has clearly understood, with a range of killer models and variants launched as part of the show. There are no less than three new pieces on offer – plus a first sighting of the Hublot Year of the Snake watch – so let's dive in and take a closer look at each.

The U.S. market’s importance was underscored by striking models pushing watchmaking boundaries in design and technical prowess.

The Swiss luxury watchmaker has released five new timepieces in the TAG Heuer Formula 1 collection – four chronographs and the TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing – establishing an iconic throwback as the first collection to bear the TAG Heuer name in 1986.

TAG Heuer had an accelerated start to the year by dropping three Instagram posts titled ‘We Are Back’. In 2024, a few racing-related watches sparked suspicions of what was to come. This proved it: the Swiss watchmaker returns as Formula One’s official timekeeper.