As the stock market pushes into record territory and some companies trade at lofty levels, investors are once again looking for bargains among some of Wall Street's beaten down companies. The latest so-called meme stocks include doughnut maker Krispy Kreme,

Some investor enthusiasm faded for the latest meme stock rally on Wednesday, with shares in heavily shorted Krispy Kreme and GoPro coming off earlier highs, a day after retail investors had piled into the shares of department store company Kohl's.

Conventional wisdom is out the door for some surging stocks as online hordes are bringing back meme stock mania.