Amazon is shuttering its free, ad-supported streaming service, Freevee, Deadline reported on Tuesday. The company plans to shut the service down over the coming weeks in countries where it's currently offered,

Amazon's FAST service seemed redundant after Amazon launched the Prime Video ad tier in January. With the subscription tier making money from subscription fees and ads shown on Prime Video with ads, it made little sense for Amazon to continue with Freevee, which only has the latter revenue stream.

While specific viewership data remains undisclosed, Amazon reported a tripling of Freevee's monthly active users between 2020 and 2022, reaching 65 million. That substantial user base will be added to the platforms existing audience. This will only strengthen Prime Video's position in the streaming market.

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An Amazon spokesperson said the company has “decided to phase out Freevee branding.” “There will be no change to the content available for Prime members, and a vast offering of free streaming content will still be accessible for non-Prime members,

Amazon has confirmed it is shutting down Freevee, its free ad-supported streaming service, and folding it into Prime Video.

Freevee was one of the best free, ad-based streaming options available, but Amazon wants all its users to sign into Prime Video.

Amazon is going to shut down Freevee, its free ad-supported streaming television (FAST) service. The service’s content has already been migrated over to Prime Video and new episodes of Freevee shows will be available to people who don’t pay for Prime,

EXCLUSIVE: It’s official — free, ad-supported video on demand streaming service Amazon Freevee, the home of such originals as Jury Duty, Bosch: Legacy and Judy Justice, will be phased out over the coming weeks.