Rolls-Royce to invest $376 million in UK plant

Rolls-Royce to invest $376 million in UK plant to focus on bespoke cars
British luxury automaker Rolls-Royce said on Wednesday it will invest 300 million pounds ($376 million) to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.
Rolls-Royce to Triple Its Footprint With $370 Million Investment
Rolls-Royce hovers between 5,000 and 6,000 sales per year globally but is not positioned chase volume. Brownridge's predecessor said as much and the current CEO agrees. The company sees itself as a luxury house making scarce bespoke handmade goods.
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Rolls-Royce Motor Cars has announced an investment of over £300 million to expand its Goodwood manufacturing facility. It will prepare the brand for its
Rolls-Royce to invest RM1.7 billion in expansion of Goodwood plant; second EV model to debut this year
Rolls-Royce is set to invest over 300 million pounds sterling (RM1.66 billion) for the expansion of its in Goodwood, United Kingdom where it will prepare to make additional room for its “increasingly complex and high-value”
Rolls-Royce invests $370M to build more bespoke luxury cars
Rolls-Royce aims to boost profits by enhancing the level of personalization in its cars, rather than increasing production volumes.
British luxury carmaker Rolls-Royce says super rich fueling a demand boom for bespoke models
BMW-owned Rolls Royce Motor Cars, like other luxury car brands, has seen an uptick in demand for bespoke and complex car models in recent months.
Growing market for bespoke Rolls-Royce vehicles
Rolls-Royce revealed that the Middle East was its largest Bespoke region by average spending per vehicle, closely followed by North America and Europe, with clients prepared to spend upwards of £500 million (€599.4 million) on customising vehicles.
Rolls-Royce to invest £300m in UK facility to expand bespoke car production
The investment will also prepare Goodwood site for the company’s transition to an all-battery electric vehicle future.
Rolls Royce to invest USD 376 million in UK plant to focus on bespoke cars
In 2024 alone, the BMW unit said its "artisans crafted exquisite details" that included solid 18-carat gold sculptures, embroideries consisting of more than 869,500 stitches, wood veneers including 500 individually-shaped pieces of wood and holographic paint finishes.
Rolls-Royce to invest £300m in UK plant to focus on bespoke cars
British luxury car maker Rolls-Royce said it will invest £300m to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.
Rolls-Royce factory to expand for more bespoke cars
Luxury carmaker Rolls-Royce will expand its Goodwood factory and global headquarters to meet the growing demand for bespoke models. It will invest more than £300 million so it can build more highly-customised versions of its cars for its super-rich clientele.
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Rolls-Royce to invest in UK plant, focusing on bespoke cars
British luxury automaker Rolls-Royce says it will invest US$376mil to expand its Goodwood plant to focus more on bespoke cars ...