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Southwest Airlines to launch assigned seating, premium cabin
Here's how Southwest Airlines' new seating and boarding process will work
TPG got a look at a new Southwest Airlines aircraft outfitted with its first-ever extra-legroom seats and refreshed cabin interior.
Southwest Airlines says it will introduce assigned seats and premium perks in 2026
Southwest Airlines executives have unveiled their vision for turning the carrier into an airline that gives passengers assigned seats, charges them extra for more legroom and offers red-eye flights but bags still fly free.
Southwest Airlines to launch assigned seating, premium cabin in 2025
The shift from open seating is expected to begin in the second half of next year, Southwest says. DALLAS — Southwest Airlines on Thursday unveiled the first details of its plans to begin assigning seats,
Southwest Airlines Stock Soars
Southwest Airlines Lays Out Overhaul, and Stock Gains
The move, including service enhancements and share buybacks, came after the hedge fund Elliott Management called for cost savings and better profits.
Southwest lays out turnaround strategy, shares jump
Southwest Airlines on Thursday unveiled a slew of measures to turn around its struggling business, including partnerships, vacation packages for customers and sale-leaseback transactions for aircraft,
Southwest Airlines stock jumps 10% as investors embrace turnaround plan
The changes come two days after Elliott threatened to call a special meeting as it tries to push CEO Bob Jordan out.
Hurricane Helene 'causes havoc' for Southwest Florida
Hurricane Helene 'causes havoc' for Southwest Florida, as storm surge leads to flooding
While impact on Southwest Florida from Hurricane Helene wasn't as bad as further north, it still left scars and brought back unwanted Ian memories.
Hurricane Helene strikes Florida
As Hurricane Helene approached on the evening of Sept. 26, Southwest Florida faced dangerous flooding with rescue operations underway.
Hurricane Helene Hits Florida as One of the Largest Storms to Strike US
Helene roared ashore Florida's Big Bend region as one of the most powerful storms to hit the United States, with officials fearing the hurricane would leave a trail of deaths and widespread destruction as it moved inland.
Southwest Airlines raises 3rd-quarter revenue forecast
Southwest Airlines’ stock surges after revenue outlook raised, buybacks resumed
Southwest Airlines’ stock surged Thursday after the air carrier raised its revenue outlook and indicated it would resume stock repurchases for the first time in more than four years.
Southwest raises revenue outlook, reveals changes under pressure from activist hedge fund Elliott
The company says its business plan will rake in an additional $4 billion in earnings before interest and taxes by 2027.
Southwest Airlines raises third-quarter revenue forecast
Southwest Airlines on Thursday raised its third-quarter forecast for revenue per available seat miles (RASM), a proxy for pricing power.
Marketplace
8h
Southwest may need to change the perks that made customers loyal
The carrier rose on a model of open seating and cheap domestic flights — a business plan that's less competitive now.
2h
Southwest hits pause button on sweeping changes
Southwest Airlines has delayed some of its proposed changes, and has reassured customers that bags will still fly free.
10h
Southwest Airlines accuses City of San Antonio of 'unlawful bait and switch' in new lawsuit
A new decade-long lease agreement is expected to go into effect Oct. 1. Southwest is trying to stop that from happening.
21m
Southwest Valley school board president resigns, criticizes district leaders
The governing board president said district leaders were slow to communicate with parents about school threats and an assault ...
1h
Southwest Rapid Rewards Performance Business Card Review: Hefty Bonus Offer and Perks for Southwest Loyalists
With a big welcome bonus offer and perks for Southwest loyalists, check out our Southwest Rapid Rewards Performance Business ...
scrippsnews
8h
Southwest Airlines unveils major changes as budget airlines lose value
In an attempt to boost profits, Southwest Airlines is adding premium and assigned seating and overnight flights.
5h
Southwest accuses city of 'bait and switch' in lawsuit over airport lease
Southwest and the airport are fighting over a new lease agreement that would keep the airline out of a new, $1.7 billion ...
2h
Southwest to Cut Select Atlanta Routes and Increase Service to Orlando — What to Know
Southwest Airlines is on the move with new routes, while trimming others. Specifically, the airline confirmed on Thursday to ...
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