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Panasonic is back in the U.S. in full force, today announcing three new TVs, including an MLA-free OLED, the flagship Z95B.

Panasonic, which is now selling TVs in the USA again – a territory it has long been absent from – returned in 2024 with the Z95A. For 2025, however, its new Z95B upgrade has taken a leaf out of LG's book and dropped Micro Lens Array (MLA) technology for multi-layer OLED – which means yet more peak brightness is possible.

Panasonic has revealed its flagship Z95B OLED TV will come in three sizes up to 77 inches and promises improved picture and sound quality. The Panasonic Z95A OLED surprised us when it came out in 2024 after an eight year gap since the company's last US TV.

Panasonic Z95B Series OLED TV is also compatible with Apple's ecosystem, allowing users to stream from their iPhone, iPad, or Mac

The Z95B series is powered by the HCX Pro AI Processor MK II processor supported by a 4K Remaster Engine that enhances streaming picture clarity. By leveraging AI and mathematical models, it delivers crisp, natural imags with exceptional noise reduction for a and superior viewing experience. Gradation has also been improved to reduce banding.

Panasonic has announced a next generation OLED TV flagship at CES 2025, which utilises an all new, brighter, panel technology, as well as boasting a substantial aesthetic redesign. The Z95B OLED TV, built on Amazon’s Fire TV platform,

Panasonic has introduced a new OLED television that it says is exceptionally bright, enabling it to reach a new high in colour contrast and vibrancy. To increase brightness by up to 40%, four OLED layers are stacked on top of each other,