Fireball has finally met its match. In January, Sweden’s Absolut Vodka surprised drinkers with the debut of Absolut Tabasco, ...

Add Yahoo as a preferred source to see more of our stories on Google. There aren’t many vodka brands more well-known than Sweden’s Absolut Vodka. It’s beloved for its classic vodka as well as its ...

Coca-Cola and Pernod Ricard are teaming up to launch a new ready-to-drink premixed cocktail beginning in select European countries next year. The drink contains a mix of Absolut Vodka and Sprite, two ...

Forbes contributors publish independent expert analyses and insights. Emily writes about what’s in your glass and why it matters. Absolut Vodka is bringing Andy Warhol’s iconic art back into the ...

Add Yahoo as a preferred source to see more of our stories on Google. Absolut Vodka and Tabasco Brand have partnered on Absolut Tabasco, a new chile-flavored vodka made with real aged Tabasco pepper ...

PARIS —Pernod Ricard, the French liquor company based here, said it has agreed to acquire Sweden’s Vin & Spirit, the parent company of Absolut vodka, for 5.63 billion euros, or about $8.9 billion.

Absolut Vodka, a Pernod Ricard company, is returning to Coachella with both virtual and on-site activations, per information shared with Marketing Dive and a press release. The multifaceted marketing ...

LONDON— Absolut Vodka and lemonade drinkers will soon be able to sip their preferred cocktail from a can, after drinks makers Pernod Ricard and Coca-Cola agreed to a pre-mixed version made from the ...

Kraft Heinz partnered with Pernod Ricard brand Absolut Vodka to launch a limited-edition tomato vodka pasta sauce this week in the U.K., according to information shared with Marketing Dive. An ...

According to the press release, Absolut Tabasco is made by blending Absolut Vodka with a natural essence derived from the fermented, aged red pepper mash which is used to produce Tabasco Sauce, ...