A study by Adology finds that mobile advertising and branded smartphone applications influence consumers? purchase decisions. Nearly half (49.2 percent) of home furnishings consumers say mobile ...
Earnings results often indicate what direction a company will take in the months ahead. With Q2 behind us, let’s have a look ...
Starbucks is running a mobile advertising campaign to increase downloads of its mobile applications. The food and beverage retailer is running ads within the Flixster iPhone app. The ads promote the ...
AppLovin Corporation (NASDAQ:APP) is one of the best performing NASDAQ stocks according to hedge funds. On October 1, the ...
SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer has released its new survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly ...
Cheryl Fowler shares her journey to Head of Growth Marketing at DigiOutsource and offers advice for women in mobile marketing.
For retail investors, there are many pros and cons to balance. On the one hand, AppLovin's fundamentals are growing, with ...
VP of Marketing at Sensor Tower, the leading solution for mobile marketers, app developers and industry analysts for mobile insights. A year and a half after the radical changes brought to consumer ...
LONDON (Reuters) - Ads within smartphone applications such as the popular puzzle game Angry Birds are turning into a key driver for mobile advertising, as apps become the main distribution method for ...