When advertisers buy programmatic ad inventory, their belief is that they are purchasing ad space on reputable sites so that they reach consumers in a moment of deep engagement. Anyone who spends ...

Made-for-advertising (MFA) websites have been allowed to exist for years within the digital ecosystem and have contributed to the disruption of user experience, devaluing content, and creating ...

The move is not without precedent at Amazon/AWS, which has for years offered technology and infrastructure developed in-house for its own retail operations — including its Just Walk Out autonomous ...

Sketchy ads, like those for miracle weight loss pills and suspicious-looking software, sometimes appear on legitimate, well-regarded websites. It turns out that most websites don’t actually decide who ...

"Websites are an effective advertising tool to build brand awareness and engage consumers on a global scale," said William Rice, president of the Web Marketing Association. "The IAC Awards provides an ...

LONDON, April 12, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the ...

Taboola (NASDAQ: TBLA) and Paramount Advertising today announced a strategic partnership to launch “Performance Multiplier” — a Paramount-branded solution that underscores TV’s power to augment a ...

Everywhere you go online, you’re being tracked. Almost every time you visit a website, trackers gather data about your browsing and funnel it back into targeted advertising systems, which build up ...

A computer scientist explains where those ads for clickbait articles, miracle weight loss supplements, and get-rich quick schemes come from. Sketchy ads, like those for miracle weight loss pills and ...

Sketchy ads, like those for miracle weight loss pills and suspicious-looking software, sometimes appear on legitimate, well-regarded websites. It turns out that most websites don’t actually decide who ...