Martell, the oldest of the great cognac houses, marked a defining moment in its evolving cultural strategy with the debut of its Afrobeats Live event in Paris on June 25th. The event served as the ...

Launched in June 2025, Afrobeats Live is Martell’s global cultural platform dedicated to bringing together the people who are shaping the music and culture of Afrobeats. This second edition, themed ...

Martell, the oldest major cognac house, kicked off a bold new chapter with its Afrobeats Live event in Paris on June 25. The night marked the return of its partnership with global Afrobeats star ...

Building on the success of its launch earlier this year, Martell’s Afrobeats Live returned to Paris for its second edition with a bold celebration of the women defining the genre’s sound, style, and ...