Governor Kay Ivey announced Wednesday that she has appointed Alabama’s next Tourism Director after the state’s ...

The Birmingham Zoo has been recognized as Alabama's Attraction of the Year for 2026 by the Alabama Tourism Department, ...

Good news! There are plenty of attractions across the state that you can enjoy without having to get out your wallet. They ...

Gov. Kay Ivey announces Lee Sentell’s retirement as Alabama tourism director and appoints Glenda Allred to lead the state’s ...

Several U.S. states are powering a major tourism boom, and Alabama has emerged as a standout. A new Travel and Tour World report highlights how destinations across the country are reshaping the ...

Gov. Kay Ivey on Wednesday announced the retirement of Lee Sentell, Alabama’s longest-serving tourism director, and named ...

Tourism in the Yellowhammer state has had some record-breaking results over the past year, recent data shows. A study commissioned by the Alabama Tourism Department was run by Alabama-based economist ...

AUBURN, Ala. (WIAT) — Gov. Kay Ivey announced Tuesday that Alabama is on pace to set a record in tourism spending by the end of the year. “It looks like the industry is going to exceed $24 billion — ...

The Birmingham Zoo was named Alabama’s attraction of the year for 2026 by the Alabama Tourism Department. The recognition was ...