In a recent interview with The Drum, the McCann Manchester team behind Aldi’s Kevin the Carrot shared an oral history of the twists and turns that have shaped his jam-packed journey, from adventures ...

With Halloween officially behind us, the nation is gearing up for Christmas, and supermarkets are already dropping their festive adverts. Love is in the air at Aldi as Kevin the Carrot makes his grand ...

With less than two months to go until Christmas Day, many retailers will soon be revealing their highly awaited Christmas adverts for 2025 and major supermarket Aldi is no different. Many Aldi ...

Aldi has launched a limited edition item following the reveal of its 2025 Christmas advert teaser. Featuring Aldi’s decade long Christmas advert mascot, Kevin the Carrot, Aldi shared a major plot ...

Kevin the Carrot's journey to the altar has taken a rather unexpected turn in the second instalment of Aldi's Christmas advert. The 50-second short film reveals the beloved vegetable strapped to the ...