Amazon launched its newest analytic tool, Store Analytics, which provides anonymous and aggregated data about which products shoppers are discovering, considering and purchasing to brands to help ...

This article is by Professors Eric Anderson and Florian Zettelmeyer of the Kellogg School of Management at Northwestern University. On the first day of its acquisition of Whole Foods, Amazon lowered ...

Amazon announced today that it’s launching a new physical retail store analytics service that offer brands insights about the performance of their products, promotions and ad campaigns. The new ...

Make the most of your Amazon Brand Registry membership. Learn how to use brand-specific and Amazon-wide data from Amazon Brand Analytics to your advantage. For the last few years, Amazon has been ...

Amazon has spent years building technology to reshape how shoppers use its physical retail stores. Now the company is introducing a new analytics service to help brands better understand how and why ...

CARY, NC--(Marketwired - August 12, 2014) - SAS is using Amazon Web Services (AWS) to help organizations improve business functions by creating flexible, scalable, analytics-driven cloud applications.

SEATTLE--(BUSINESS WIRE)--Today at Accelerate, Amazon’s annual seller conference, Amazon (NASDAQ: AMZN) announced new features to Manage Your Experiments, a tool that helps sellers optimize content on ...

On Black Friday, Amazon sessions that resulted in a sale were up 100% in the U.S. when the AI chatbot Rufus was used. They ...