Amazon (AMZN) said Friday its ad-free Prime Video subscription plan will be rebranded as "Prime Video Ultra" from April 10, and users will be charged separately on top of their existing membership. Prime Video Ultra will be priced at $4.99 a month or at $ ...

Prime Video is redefining its streaming tiers by offering ad-supported content as the baseline subscription and raising prices for ad-free viewing.

Amazon is updating its ad-free streaming offering by introducing Prime Video Ultra, a new subscription tier designed for viewers who want to watch content on Prime Video without advertisements. The move formalizes and expands the platform’s ad-free ...

Amazon's Prime Video welcomed a number of movies to its platform in July, including a Best Picture-winning historical epic that is just as watchable now as it was when it was originally released and an underrated,

Amazon is replacing its $2.99 ad-free Prime Video add-on with ‘Prime Video Ultra’ at $4.99 monthly, representing a 66% price increase for ad-free viewing. PCWorld reports that 4K streaming will become exclusive to Ultra subscribers starting April 10 ...

Amazon is giving Prime Video a doomscroll button. The streaming app is adding a new feature called Clips, which is a vertical short-form video feed that lets users swipe through scenes from movies, series, and sports without leaving the app. Basically ...

'Dead or alive, you're coming with me.'

Amazon MGM Studios and Mattel’s Masters of the Universe will be streaming on Prime Video this Wednesday, July 22. That reps a 47-day theatrical-to-streaming window. The Travis Knight directed feature,