Editor’s note: Cyber Monday has officially started, and we’re no longer updating this Black Friday post.You can find all the best Cyber Monday American Girl Doll deals here, and you can find all of ...

Cyber Monday is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our Cyber Monday coverage. American Girl dolls are not cheap. But because they’re a ...

American Girl fans, get ready to take a trip down memory lane. The beloved brand is relaunching eight of its original Historical Characters dolls in honor of its 40th anniversary this year. The ...

We're taking a trip down memory lane. USA TODAY reporters and editors dusted off their childhood American Girl dolls for a nostalgic reunion after news of the brand's latest line. On April 7, American ...

The American Girl doll brand is celebrating its 40th anniversary in a big way in 2026. Mattel, Inc. announced in a press release on Wednesday that two book titles celebrating the landmark anniversary ...

When arts and books editor Jim Higgins told me there was a new book coming out about the history of American Girl, I don’t think he knew what he was in for. An explosion of nostalgia from the ...

The American Girl brand has posted five consecutive quarters of sales growth, but sales have fallen from their peak in the mid-2010s. The brand’s stabilization comes as parent company Mattel faces ...