Today is likely to be the last day of announcements for the time being, culminating in the “special experiences” (read: hands-on sessions with all the new kit) in New York, London, and Shanghai at 9am ET. So what has Apple got in store for us?

That said, there’s still more to come: Apple should be releasing an M5 Max and M5 Ultra Mac Studio in the near term future. In the February 22nd edition of his Power On newsletter, Bloomberg’s Mark Gurman reported that the new Mac Studio is on track for the first half of 2026.

After showing off the iPhone 17e, iPad Air M4, MacBook Air M5 and new MacBook Pro with M5 Pro and M5 Max chips (oh, and the Studio Display XDR), the company is still hosting an "experience" today in New York,

Across Monday, Tuesday, and Wednesday, Apple unveiled seven new products, including low-cost iPhone and MacBook options, new displays, and refreshes for the MacBook Air, MacBook Pro, and iPad Air. We've rounded up all of our coverage from this week in case you missed any of the product announcements or details.

NEW YORK (AP) — Apple CEO Tim Cook promised a “big week” of product announcements including the introduction of a new budget-friendly iPhone 17e, a new entry-level MacBook Neo, updated iPad Air models, refreshed monitors and higher-end chipsets. They were all on display at hands-on media events held Wednesday in New York, London and Shanghai.

Apple has begun its multi-day March rollout by unveiling the iPhone 17e and an M4-powered iPad Air.

The week is still young, and Apple has lots more to tell us about. At least three more products will be announced by Wednesday, and it could be as many as six. To keep up with the hype and excitement, bookmark our March announcements live blog, which will be running all week.

Apple CEO Tim Cook teased the date that it will unveil its next slew of products, with a new iPhone, new iPads and new Macs expected.

Apple this week unveiled seven products, ranging from the iPhone 17e to the MacBook Neo, but new Apple TV and HomePod mini models were not among them. Given that there have been rumors about the next-generation Apple TV and HomePod mini since all the way back in late 2024,

Apple Inc. announced the iPhone 17e on Monday, the latest addition to the iPhone 17 family aimed at customers looking for a more affordable entry point. Apple Unveils iPhone 17e at $599 With Double the Storage The device starts at $599 for 256 gigabyte (GB) — twice the entry storage of its predecessor at the same price point.