Apple's COO Jeff Williams and VP Kevin Lynch sent out a message to 2,000 employees that were part of the "Special Projects ...
It feels like rumors about Apple building a car have been swirling forever. We know that it’s been working on an automobile because of various leaks about the project, as well as news of auto-related ...
Around the beginning of 2020, Apple Inc.’s top executives gathered at a former Chrysler testing track in Wittmann, Arizona, to try out the latest incarnation of the car the technology giant had been ...
Apple reportedly canceled its electric car project earlier this week, ending around a decade of research and development on the ambitious project. While we knew the tech giant had spent billions on ...
Ten years, billions of dollars, multiple leadership changes, and dozens of rumors later, the Apple Car project is dead. A new report from Bloomberg’s Mark Gurman says that Apple has officially ...
Apple has scrapped plans to enter the automotive industry with its mysterious autonomous electric car, instead shifting focus to the wildly popular world of generative AI. The project saw the company ...
Apple spent more than $10 billion working on the Apple Car over the last decade, according to a report from The New York Times that details the issues the project faced during development. Apple first ...
Bloomberg's Mark Gurman and Drake Bennett today published an in-depth report examining Apple's decade-long attempt at creating an electric vehicle. The project was reportedly canceled last week after ...
But Apple is so big, and its devices so pervasive, that it didn’t need to sell a single vehicle in order to transform the automobile industry—not through batteries and engines, but through software.