The popularity of VR (virtual reality) headsets worn on the head is waning, while AR (augmented reality) glasses that overlay information in layered formats onto daily life are rising. This shift is ...

Apple has trademarked the names of Apple Reality One and Reality Pro, possibly for the upcoming mixed reality headset. Meta virtual reality will be more open & cheaper than Apple's solution. Meta will ...

The Apple Vision Pro 2 is set to redefine the landscape of augmented and virtual reality (AR/VR) technology. Building on the foundation of its predecessor, this next-generation headset is expected to ...

Apple’s ambitions in the immersive world of augmented and virtual reality (AR and VR) are off to a rough start. The $3,500 Vision Pro failed to kick off a market storm. Then came reports of Apple ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...