“Engineered to eclipse supercar performance on track.” These are the words British carmaker Ariel uses to describe the latest wheeled insanity it came up with, the Atom 4RR. Not only that, but we’re ...

The Ariel Atom is one of those cars built from the ground up for the select few. And by that I don't necessarily mean the filthy rich, as it's not excessively expensive ($83,750 will land you one in a ...

The Ariel Motor Company has always put performance first, and its latest iteration of the iconic Atom turns the volume way up. Officially known as the Ariel Atom 4RR, the newest member of the Atom ...

Safet Šatara is a journalist and creative marketing junior with an avid passion for automobiles and everything that moves. With thousands of car reviews under his belt, he made a small but noticeable ...

1,000 hp Atoms exist, and a new V8 could be on the table.

View post: A Fully Loaded 2027 BMW X5 Costs Six Figures, And The Most Expensive One Isn’t Even Here Yet In a world where too many new cars try to be all things to all people, Ariel Motor Company and ...

A lightweight, minimalist approach to speed has long been Ariel’s signature, and the company is marking 25 years of the Atom with a special edition built purely for the track. The new Ariel Atom 4RR ...

Pound for pound, price for performance, there has never been a more focused production sports car than the Ariel Atom – and the new Atom 4 takes things up a notch. With a 320-hp engine, and ...

View post: The 5 Best Toyota Models That Still Define the Brand in 2026 The people at Ariel will never get enough. The Ariel Atom 4 you can buy right now in the U.S. is fashioned from just enough ...

The Ariel Motor Company has been producing stripped down, serious driver’s cars for 25 years now. Yup, for a quarter of a century, the brand has produced scaffolding-like chassises with grippy tires, ...