IT’S almost the season of love with Valentine’s Day fast approaching. And shops and supermarkets are cashing in on the romantic holiday with heart-themed goodies everywhere you look. This year Asda is ...

Asda’s ‘That’s Asda Price’ slogan, introduced in the 1970s by Yeoward Taylor and Bonner (which later became JWT Manchester), is one of the most recognizable in UK advertising. It has long been ...

UK: Asda ditches seventies slogan Asda has confirmed that it will be dropping its “pocket the difference” strapline, which has been in use since the 1970s, and replacing it with a catch phrase that is ...