And yet, despite this fundamental limitation, attribution remains central to how most marketing decisions are made today. In ...

Crypto is changing the rules, and not just in finance; it’s reshaping how brands build relationships, manage data, and grow ...

Your marketing data doesn’t need to be perfect — but it does need to be unified. Industry expert Jessica Hatzis explains how.

For the AI era, Seedtag engineers developed a model that thinks like a human. The neuro-contextual AI model, "Liz," combines natural-language processing and advancements in neuroscience principles to ...

Marketing has never had more data – and never been more blind. Third-party cookies are disappearing, ad platforms guard their insights, and reports are riddled with ...

Traditional attribution models are broken. When ChatGPT recommends HubSpot in a marketing budget breakdown without generating even one click, how do companies measure that influence? The future no ...

Northbeam, the leader in marketing attribution, today launched its new Clicks + Deterministic Views attribution model, giving marketers a complete picture of how campaigns drive purchases. The ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Return on investment (ROI) is one of the most scrutinized metrics in marketing. Executives ...