The MX Group today announced the launch of GlobalAgility, a new global B2B marketing proposition bringing together seven independent agencies to challenge the traditional global agency model by ...

B2B customer experience is evolving, and most teams aren't ready for it. Here's why.

Selling to other businesses has never been simple, but in 2026 the game has shifted significantly. Buyers self-educate before they ever speak to a sales rep. Committees of six to thirteen people weigh ...

The funnel framework is outdated and incomplete for many reasons. The biggest is that it maps the buyer’s journey through the seller’s perspective. It also undervalues retention and expansion. The ...

The traditional divide between B2B and B2C is becoming less relevant as customers expect seamless experiences across every ...

In this episode of the Prime Venture Partners podcast, Alon Waks, CMO at SpotDraft, talks about what actually works when ...

B2B online sales are more than 3x the size of B2C globally. Here's what procurement and supply chain leaders need to act on now.

Agentic AI is transforming the B2B sales process. But it is far more than just a tool to support individual sales reps as Sameer Pakanaty, Managing Partner and CEO, Oraczen, explains. In an era of ...

Rob Morrice interviews the founder of Fox Agency and finds a kitchen table startup turned 85-person international agency ...

Business automation employs advanced technologies to simplify business processes and functions across an organization, thereby minimizing human intervention as much as possible. In the world of B2B, ...

The sharing economy, also known as the peer-to-peer sharing economy, is a system where assets or services are shared between ...

Audyence names Horst Carreño-Bauer VP of Customer Experience, its latest senior hire as the company trends toward ...