In today’s marketing climate, AI is constantly evolving. After all, we’ve come a long way since the early days of ChatGPT. However, with so many AI marketing tools on offer now, it can be difficult to ...

SMB and mid-market B2B firms that want to launch an employee advocacy program quickly, larger organisations that prefer a ...

While technology is the enabler of this seismic change, it’s newly dominant Millennial and Gen Z B2B buyers who are actually ...

LinkedIn is doubling down on its business-to-business (B2B) marketing efforts by launching a suite of tools -- including the “CMO Scorecard,” the “B2B Index,” and the “B2B Leaderboard” -- that aim to ...

To learn more about our editorial approach, explore The Direct Message methodology. When I started my career in Silicon Valley, there was a crisp clarity in B2B branding: know your customer, speak ...

It’s coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities. Intelligent ...

Emerging technologies continuously drive B2B marketing. Buyer behaviors quickly shift. And long-term relationship-building grows in importance. Today, B2B marketers are figuring out how to execute ...

TikTok has evolved from a popular social media platform for Gen Z into a powerful marketing tool for businesses. The introduction of generative AI features, including TikTok's Symphony products, has ...

Over the years, influencer marketing has become a significant trend. In B2B IT services marketing, there are different stakeholders who have a considerable ability to influence customer behavior.

Enterprise sales deals are taking longer to close today compared to what we saw pre-pandemic. According to a study by CAP, on average, B2B sales cycles have become 3.8 weeks longer. That is no ...

FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ...

If you're looking for tools to upscale your commercial marketing skills, then this report is jam-packed with over 50+ vendors to explore, alongside some expertise and insight. If becoming a commercial ...