A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

Defining what value means and delivering it efficiently and effectively is critical. This is especially important in a B2B setup where the considerations can be quite different compared to B2C ...

The launch of a new B2B product or service should be an exciting time for everyone involved. But fear of failure can quickly set in when early results aren’t as promising as you’d hoped. According to ...

Lately, more and more B2B companies are using video as a means to promote their products and services. That's understandable, because videos let you address complex subjects in an engaging and dynamic ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...

According to eMarketer, e-commerce is the fastest-growing channel for B2B product sales, and US B2B e-commerce sales will exceed $2 trillion by 2024. At the same time, eMarketer also states that, ...

It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures for selling products online. Yet the comparisons ...

Alibaba BABA has deepened its focus on small business enterprises by introducing a suite of advanced business-to-business (B2B) sourcing tools. The new products and features include a smart assistant ...

Technology is the cornerstone of modern business, and new technologies are being developed and adopted at an increasingly rapid pace. And as more technology companies enter the market, many are ...

The size of design teams and their importance in organizations has grown a lot in the past few years. While these teams consist of product designers, animators and maybe copywriters, they rarely have ...

Q4 2025 Management View Daniel Jaffee, Chairman, CEO & President, emphasized the company's focus on high-value products and ...