Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The increased consumer demand for high-speed connectivity has prompted unprecedented growth ...

AI-powered search rewards credibility and depth. For B2B marketers, authority — not traffic — defines growth in the age of AI ...

Digital and virtual channels make B2B sales more efficient—but they can also make relationships brittle. When stakes are high ...

After 30 years in B2B marketing and CABs, one veteran shares final lessons on building programs that inspire trust, action ...

With AI now the norm, B2B marketers reveal how it’s reshaping agency spend, expectations and the future of client–agency ...

Most webinars about “planning” will hand you another template. This is not the webinar Josh Baez of NetLine will be offering.

The Drum caught up with LinkedIn’s Mimi Turner (pictured) and Jann Schwartz on the set of our new Buyability video series, ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

“Our mission has always been to redefine B2B demand generation by keeping it real, verified, human, and compliant. At ...

Looking at the data by size of company, 17% of marketers in large B2B firms (250 employees or more) have cut agency spend due ...

The payments giant is transforming into a services powerhouse, with data, cybersecurity and media solutions driving future ...

B2B sales leaders say they are experiencing longer sales cycles and more opportunities being lost to no decision this year, according to recent research from RAIN Group. The report was based on data ...