For anyone who has driven into a tunnel while using GPS for navigation, the loss of satellite signal and map guidance can be disconcerting, particularly when trying to find your way to the correct ...

Bluetooth beacons have only been around for a few years, but the draw is incredible. With Bluetooth beacons, your phone is location aware, even with location services are turned off. They’re seen in ...

Facebook for Business has revealed their next play in the small (and potentially large) business world – free bluetooth beacons. Facebook Bluetooth beacons send information to smartphones and tablets ...

2016 is going to be the “Year of the Beacon”, or at least the beginnings of mass beacon deployment. Beacons are part of the latest version of the Bluetooth Special Interest Group (BT-SIG) Low Energy ...

Beacons are typically used for proximity marketing, but they also have a purpose in higher education: improving the student experience. Beacons emit short-range, Bluetooth low energy signals to mobile ...

Bluetooth beacons, which can transmit offers to a nearby customer's smartphone and payment data to a merchant, have huge potential. But to get the most out of beacons, merchants have to place several ...

Bluetooth beacons — small transmitters that retailers can use to broadcast offers to shoppers' mobile phones — have always lived at the periphery of the payments world. But that may be changing very ...

Google has launched Eddystone, a new open-source Bluetooth LE beacon platform which plays nicely with iOS, Android, and other OSes. Aiming to power a new age of location-based services, as well as ...

With their GPS capabilities and navigation apps, smartphones have undoubtedly made it easier for us to find our way around. The good news is we are starting to see these benefits extended to the ...

Mobile and cloud-based technology startup Mist Systems, located in Cupertino, Calif., has developed a solution that creates “virtual Bluetooth Low Energy (vBLE) beacons” by using software algorithms ...

Bluetooth beacons can be a powerful tool for customer engagement. The 2015 holiday season saw retailers experimenting with this kind of proximity marketing, and 2016 is looking like it will see the ...