Microsoft will rebrand Bing Rewards into Microsoft Rewards in an effort to broaden the program and gain a better understanding of how individuals browse, view and use its products and services.

Microsoft has expanded the Bing Rewards program to allow U.S. members to earn credits by exploring content on MSN, as well as track credit balances on the home page. The company launched the loyalty ...

The company is offering students credits under the Bing Rewards program for searching with Bing from their home or mobile device. Students can choose which school to support with the credits, and once ...