Is the union between Oracle and BlueKai, in the words of Ovum Research Senior Analyst Gerry Brown, a case of “the cat amongst the pigeons?” There might be some credence to the idea. As Brown points ...

Oracle will acquire data services and technology company BlueKai for an estimated $350 to $400 million, bringing together one of the largest enterprise software companies with a market leading data ...

CUPERTINO, Calif., July 30, 2012 /PRNewswire/ -- BlueKai, the world's only complete enterprise platform to help brands fully organize, process and utilize all their collective streams of data insights ...

CUPERTINO, Calif., June 26, 2012 /PRNewswire/ -- BlueKai, the world's leading data activation system, today announced that Cory Treffiletti, a leader in the digital media landscape since 1994, has ...

Oracle said Monday that it will acquire BlueKai, which has a data management platform used by marketers in a deal that’s strategic for the software giant. Terms of the deal weren’t disclosed, but ...

Oracle today announced that it has signed an agreement to acquire BlueKai, the industry's leading cloud-based big data platform that enables companies to personalize online, offline and mobile ...

NEW YORK, NY and SAN FRANCISCO, CA--(Marketwired - Jan 29, 2014) - Martini, the experts in engaging the audience with the most money and influence online, today announced a strategic partnership with ...

BlueKai will license publisher data collected by mobile marketing firm Velti under an agreement the companies announced Friday. Through the deal, brands and agencies using BlueKai’s Data Activation ...

A struggle is underway to control the fuel of the Internet, the customer data that allows companies to make money from free content through advertising. "The most interesting thing going on in the ...

BlueKai will announce Wednesday a business deal with digital media and commerce company POPSUGAR, but the crux of the partnership points to more publishers finding ways through data management ...