WebFX reports on five advertising trends from the 2026 Big Game, emphasizing mass relevance, celebrity endorsements, ...

There's a compelling argument making the rounds in marketing circles right now, and it goes like this: AI agents will soon ...

High-quality visual media serves as the primary driver of brand credibility, shaping consumer perceptions of professionalism and reliability.

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

At this year’s Advertising Week New York, one of the most important discussions revolved around the delicate balance between brand and performance marketing. As marketers, we’ve become increasingly ...

For years, marketers have been asked the same question: brand or demand? And across industries and disciplines, the honest answer has been … it depends. But as 2026 moves along, I'm starting to see a ...

In recent months, a growing number of premium publishers have unveiled ambitious, expensive brand marketing campaigns, splashing bespoke creative across digital, social, and physical channels to draw ...

The most successful companies know that true growth happens when these two objectives work in harmony, not in opposition. The evidence is now clear: Brand and performance are not opposing forces; they ...

In 2022, Twitter (now X) informed advertisers that their ads on the social network had been running on profiles that solicited child sex abuse materials. After the notification, Dyson, Mazda, Forbes, ...

CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air Adventure Park.

One standout panel, “Brand as Multiplier: Why We Need to Rethink Brand vs. Performance,” brought together industry experts from WARC, BERA.ai, and System1, who stressed the need to reintegrate ...