Packaging in food and FMCG shapes consumer choices, with sustainable materials and smart design building trust and reflecting ...

According to the publication "Private Label Buyer," studies show that packaging of products can increase customer satisfaction, increase visibility and set one product apart from its competition. In ...

Branding and labelling have the most impact on consumers’ buying decisions, followed by blind tasting, concludes a study that used wine tasting as a model to determine the relative influence of ...

Smucker says Trader Joe’s sandwiches copy Uncrustables’ trade dress—round, crustless shape, crimped edges, a bitten-sandwich ...

Aldi is making its generic products a whole lot less generic. For the first time ever, it’s putting its name on its ...

A marketed drug has three names: a chemical name, a generic name, and a brand name. A chemical name is given when a new chemical entity (NCE) is developed. The chemical name is a scientific name based ...

The problem of medical errors associated with the naming, labeling, and packaging of pharmaceuticals is discussed. Sound-alike and look-alike drug names and packages can lead pharmacists and nurses to ...