Branding is a strategic growth engine that can help deepen loyalty, fuel sales, drive long-term outcomes and even effectively ...

When branding, the process should never be rushed. The duration required for branding or rebranding is often affected by various factors such as how much time your company has, the people involved, ...

CHROs are increasingly part of the branding process because the employee value proposition (EVP) — and whether the right people will stick around — is key to a brand's overall success. But employers ...

During the 12-month, four-phase identity and branding strategy, UB embarked upon an inclusive, university-wide initiative to answer the questions of who and what is the University at Buffalo. In ...

Nathalie Nicole is a branding coach, entrepreneur, and influencer who owns two companies called NN Body and Women Who Boss Network. Through these brands, she helps women feel beautiful and educates ...

A couple years ago, I was interviewing for a job as digital design director at a (well-known) branding agency. After the usual pleasantries, we landed on the details of what the role would entail. To ...