In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names. As founder and chief marketing officer of a content, SEO and inbound agency, I ...

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Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Gone are the days when branded swag was simply a free t-shirt or tote bag handed out at ...

Long ago, there used to be a theory within the marketing arm of Coca-Cola. If someone in any location on Earth were to ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

Your brand. There’s an argument that it’s the most important thing you can build as a marketer. It lasts longer than any one campaign, event or lead nurture programme, and, built properly, it can help ...

The University of Texas at San Antonio (UTSA) will ensure that the use of its wordmark and branding elements are used appropriately and in compliance with the University of Texas System (UT System) ...

This article presents the concept of performance branding and discusses its importance in the B2B landscape. It traces the history of branding from a marketing tool to a strategic asset that promotes ...

ATLANTA Huddle House, based here, turned 45 years old this year and celebrated by launching a sleek new logo and several social-media profiles. — But the new look isn’t part of some midlife crisis for ...

Question: How much did the city of Neenah spend on its new logo? How much more will it cost to fully implement the logo? Answer: Neenah's new logo features an updated image of the old Council Tree, a ...