Scotch-Brite's parent company, 3M, has promised to change the brand's "legacy vector". In the day and age of social accountability, another brand has come under fire - this time for gender-targeted ...

At a time when men and women are striding ahead shoulder-to-shoulder in almost every field even society and brand managers are now waking up to the stereotypes gender roles. Here you have an instance ...

Scotch-Brite was recently criticised on social media for propagating sexism. It has now promised to resolve the issue and to move on from regressive beliefs. A few days ago, a communications strategy ...

Abrasive products company Scotch-Brite, has said that it is updating its packaging to “move on from regressive beliefs”. The issue came to the fore when communication and advertising executive Karthik ...

Another brand has come under fire for gender-targeted marketing. Karthik Srinivasan, a communications strategy consultant, recently took to LinkedIn to call out Scotch-Brite for their logo which ...

The gender marker was highlighted by communication consultant Karthik Srinivasan in a post on LinkedIn drawing a response from the brand’s marketing head. Advertisment Users on social media often try ...

We are living in 2020 where there is no place for racism, castesim or sexism and unlearning the latter after a healthy criticism is Scotch-Brite’s parent company, 3M India. A communications strategy ...

Premium Scotch-Brite logo has an image of a woman with a bindi alongside. At a time when men and women are striding ahead shoulder-to-shoulder in almost every field even society and brand managers are ...

Over the years, social media has helped brands and their consumers engage directly. Case in point this conversation between a customer and the marketing head of Scotch-Brite. This incident also ...