The ad, which will stop airing on Monday, used audio of a 1987 address by Ronald Reagan making a case against tariffs.
The abrupt suspension of trade talks marked a significant escalation in tensions between the United States and Canada.
The cause of the dry spell? Trade disputes. In early 2025, the U.S. imposed a 25% tariff on select Canadian imports, prompting Canada to retaliate. Several provinces, including Ontario, responded by ...