Meta is simplifying its CAPI setup and adding a new AI‑powered feature that adds more context from advertiser sites.

In April 2026, DIRECTV Advertising announced it had expanded its relationship with LiveRamp by integrating LiveRamp’s Conversions API Hub into DIRECTV’s advertising platform, enhancing closed-loop ...

With Google’s recent U-turn around third-party cookie deprecation, it’s easy to think there’s no rush to adopt alternative data strategies like conversion API (CAPI). But that’s a dangerous assumption ...

DIRECTV Advertising announced an expanded relationship with LiveRamp (NYSE: RAMP), the leader in data collaboration, to ...

Heidi Bullock, CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. With increasing privacy regulations, changing consumer ...

While there has been a lot of debate on what “open” means, what everyone in technology can agree on is that open standards are one of the key drivers of industry growth and prosperity. Open technology ...