PARIS — Chloé is gearing up for what’s billed to be its largest fragrance introduction since the brand’s signature scent launched in 2008. Called Chloé L’Eau de Parfum Intense, the perfume is a strong ...
It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers found that ...
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