Coca-Cola has launched a global media review covering most of its top markets, setting up a battle between incumbent WPP Open ...

Coca-Cola is set to review its global media and tech strategies, with WPP and Publicis vying for key markets. The process ...

Coca-Cola is set to review its mammoth global media agency account, thought to be worth in the order of AU$7.5 billion. WPP ...

Publicis will be fighting for the account against incumbent WPP in the Coca-Cola top markets around the world.

WPP has retained its account with Coca-Cola, one its largest clients, according to the global beverage giant’s chief marketing officer Manuel Arroyo. Writing on LinkedIn, the CMO said Coca-Cola had ...