Universal Destinations and Experiences' president of global marketing and ad agency Lucky Generals' founder hoped to set a ...

Kendall Jenner's viral Fanatics Sportsbook Super Bowl ad invoking the "Kardashian Kurse" exceeded expectations, driving ...

Claude AI developer Anthropic is using the Super Bowl to mock OpenAI’s planned shift toward ads in ChatGPT—in front of a ...

Anthropic has unveiled its first Super Bowl campaign positioning Claude as the ad-free alternative to ChatGPT, challenging ...

Add Yahoo as a preferred source to see more of our stories on Google. Sydney Sweeney debuted one of the most-talked about commercials in all of advertising this year, and she's set to do it again with ...

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Sydney Sweeney's American Eagle campaign is not only sparking controversy. It's giving fans a case of pop culture déjà vu. The "Euphoria" star's collaboration with the clothing brand has been drawing ...

What kind of story would capture the interest of your advertiser’s audience? A twisted fairy tale? An outdoor adventure? An unexpected business case study? A mysterious love story? Ask: Who uses your ...

Ford rolled out a new ad campaign on Wednesday, marking the first global unification of its brand in decades. CMO Lisa Materazzo told CNBC that the campaign, titled "Ready, Set, Ford," focuses on the ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...

Cosmetics brand e.l.f. apologized on Wednesday after social media users slammed it for using stand-up comic Matt Rife in a recent ad. After the brand published the ad on social media platforms earlier ...