In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. The term consumer behavior gets tossed around a lot. Let’s ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It’s no secret that Covid-19 has had a dramatic impact on the retail industry. But it’s not ...

Explore how the process of buying things has evolved from 2015 to 2025! In this video, we delve into the major shifts in ...

PITTSBURGH--(BUSINESS WIRE)--Please replace the photo with the accompanying corrected photo. The release reads: A HISTORY OF COVID-19: RETAIL, CONSUMER BEHAVIOR, HEALTH & SAFETY ACCORDING TO FIRST ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Post-purchase is a very unique time to connect with consumers in new ways. Here’s how to make the most of it. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

Life during COVID-19 leaves consumers feeling conflicted between saving for uncertainty or spending for reward. It is no surprise that consumer purchasing activity would be impacted by the economic ...

CHICAGO--(BUSINESS WIRE)--NIQ, the global leader in consumer intelligence, has launched a new brand identity, reflecting the company’s industry-leading insights and measurement capabilities, revealing ...

While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable ...

Not all manufacturers sell direct-to-consumer (DTC), but the shifts in consumer buying patterns can have ripple effects through the supply chain that ultimately impact manufacturers’ own customer base ...