A product's contribution margin tells you how much that product contributes toward paying your company's fixed costs -- and, once those costs have been covered, how much it contributes toward profit.

Sales promotions can have a direct and significant impact on a company's contribution margin. When sales promotions are offered to customers without any change in cost basis, contribution margin per ...

When you run a company, it’s obviously important to understand how profitable the business is. Many leaders look at profit margin, which measures the total amount by which revenue from sales exceeds ...